Can paper bottles help the soft drinks giant clean up its reputation?
In an effort to improve its green credentials, the Coca-Cola has announced that it will be trialling a cardboard bottle, initially for its AdeZ smoothies in Hungary. The paper-based bottles will have a thin recycled plastic lining, top and lid, and of course they will be 100% recyclable.
In 2018 Coca-Cola committed to helping to collect and recycle one bottle or can for every one it sells by 2030. However its current record is still letting it down. Last year it was named the worst plastic polluter by both Break Free from Plastic and Tearfund, so it’s great to see it making moves to clean up its act.
The paper bottle has been developed through a collaboration between Coca-Cola’s own scientists and Paboco – the paper bottle company. The Danish start-up has already amassed an impressive line-up of collaborators and supporters, and has produced paper pulp bottles for Carlsberg, L’Oreal and Absolut.
Coca-Cola is now partnering in the initiative, and says the ultimate goal is ‘a bottle without the plastic liner that can be recycled as paper’. With the brand’s strong motivation to improve its green credentials it will be exciting to see how things develop.